Semiconductors are to the information age what engines are to the industrial age. Chips are the steam engine, the internal combustion engine, and the fractional horsepower engine rolled up into one. The Chip History Center is dedicated to preserving that history for future generations.

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Moore’s Law GDP Value ...
13 Feb 2015

How the Moore’s Law raises income in relationship to the economies of the ...

How the Moore’s Law raises income in relationship to the economies of the United States and the World. ... See more
The lady bug and the microch ...

This is a children's story about Little Lil the ladybug and her journey across a ...

This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and down into a semiconductor integrated circuit. It was created to help kids get a visual sense out of what microm ...See more
Moore's Law 101: The Math an ...
19 Apr 1965

Moore’s Law has morphed into many things over its life. But what is it â ...

Moore’s Law has morphed into many things over its life. But what is it … Really! Here it is explained in a short simple summary. — G. Dan Hutcheson ... See more
How a semiconductor wafer is ...

It Really Does Start With Sand . . . This series of images show how silicon wafe ...

It Really Does Start With Sand . . . This series of images show how silicon wafers are made from sand, purifying the silicon and then growing single crystal ingots that look like huge sausages. ... See more
HOW A CHIP IS MADE

How We Do It . . .

How We Do It . . . ... See more
HOW THE TRANSISTOR WORKS

Microprocessors are essential to many of the products we use every day such as t ...

Microprocessors are essential to many of the products we use every day such as televisions, cars, radios, home appliances, and, of course, computers. Transistors are the main components of microprocessors. ... See more
Tunneling through a competit ...

Tunneling through a competitor’s pricing walls is a very effective strategy. ...

Tunneling through a competitor’s pricing walls is a very effective strategy. AMD successfully used this to gain share in the microprocessor market. It starts with carefully examining the existing market str ...See more
Segment products and markets ...

One of the greatest problems in marketing is effectively communicating the diffe ...

One of the greatest problems in marketing is effectively communicating the differences between products so that they are clear in the customer’s minds. Pricing provides one of the most effective ways to do t ...See more
Intel’s Branding Strategy

One of the most important Maxims of Hi-Tech is to never confuse customers with n ...

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does with its open code naming of technologies, obtuse names like Montevina. It is intenti ...See more
Tech Business Strategy versu ...

Most confuse the two and in reality I doubt there is any formal definition for m ...

Most confuse the two and in reality I doubt there is any formal definition for marketing. In military circles the definition is clear... I believe that this definition works well for business with some modific ...See more
The 5 Business Strategies

There are only five business strategies: cost, quality, distribution, technology ...

There are only five business strategies: cost, quality, distribution, technology, and intellectual property (IP). All business strategies break down into these five, or some combination of them. As a general p ...See more
Sell yourself, your company, ...

When it comes to big ticket capital items, the customer is not just buying a pro ...

When it comes to big ticket capital items, the customer is not just buying a product, they are making a long-term commitment with you and your company. If the product doesn’t work, their career will be on the ...See more
Budgets and risk avoidance k ...

If you think back to the days when today’s giants were small, the focus was no ...

If you think back to the days when today’s giants were small, the focus was not on budgets, but on growth through innovation. Risk and innovation must be managed, but don’t make the mistake of over-managin ...See more
Why big companies don’t in ...

It is a mistake to believe that risk aversion or the tendency for meeting quarte ...

It is a mistake to believe that risk aversion or the tendency for meeting quarterly numbers to always trump product development are the primary reasons why big companies don’t innovate. Yet, in removing barri ...See more
More on principles and purpo ...

The underlying principles and purpose of their leaders govern the outcome of all ...

The underlying principles and purpose of their leaders govern the outcome of all businesses. ... See more
Leadership Principles and Pu ...

The underlying principles and purpose of their leaders govern the outcome of all ...

The underlying principles and purpose of their leaders govern the outcome of all marketing battles. ... See more
Leading is a top line functi ...

The greatest industry leaders are invariably remembered for their ability to gro ...

The greatest industry leaders are invariably remembered for their ability to grow revenues, not manage costs. The reason is ... ... See more
Advertising in Tech: what's  ...
15 Jun 2005

Advertising should be primarily used for imprinting your brand on the minds of s ...

Advertising should be primarily used for imprinting your brand on the minds of senior executives and investors ... See more
The company’s name is its  ...

If you think you can lose a lot by misnaming your product, imagine what happens ...

If you think you can lose a lot by misnaming your product, imagine what happens when you misname your company? Worse, it can have long term consequences. Apple rose above the crowd, when PCs were just called ...See more
Define and refine your Core  ...

This seems obvious. It’s so obvious that it is a strategic error that many com ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must dif ...See more
Align your core strengths

Align your core strengths, manufacturing, product portfolio, message, and target ...

Align your core strengths, manufacturing, product portfolio, message, and targeting carefully ... See more
R&D is your future, SG&A is  ...

In general, robbing SG&A to invest in R&D promotes growth in a healthy technolog ...

In general, robbing SG&A to invest in R&D promotes growth in a healthy technology company. Doing the opposite robs growth. ... See more
SALES versus MARKETING

"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure ...

"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure we HAVE what the Customer NEEDS, (now and in the future)." — Peter Hanley ... See more
High-tech business structure

High-tech business structure is fundamentally different from the B-School classi ...

High-tech business structure is fundamentally different from the B-School classics. The old style of business was split into three primary areas... he style for a modern Tech business splits it into four areas. ...See more
The stock will take care of  ...
15 Jun 1988

This is something our industry’s marketing legend, Bob Graham, used to say whe ...

This is something our industry’s marketing legend, Bob Graham, used to say whenever his people got worried about their company’s stock taking a dive. I was reminded of it when I heard Jack Dempsey, Twitter ...See more

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