Semiconductors are to the information age what engines are to the industrial age. Chips are the steam engine, the internal combustion engine, and the fractional horsepower engine rolled up into one. The Chip History Center is dedicated to preserving that history for future generations.

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Moore’s Law GDP Value ...
13 Feb 2015

How the Moore’s Law raises income in relationship to the economies of the ...

How the Moore’s Law raises income in relationship to the economies of the United States and the World. ... See more
The lady bug and the microch ...

This is a children's story about Little Lil the ladybug and her journey across a ...

This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and down into a semiconductor integrated circuit. It was created to help kids get a visual sense out of what microm ...See more
Moore's Law 101: The Math an ...
19 Apr 1965

Moore’s Law has morphed into many things over its life. But what is it â ...

Moore’s Law has morphed into many things over its life. But what is it … Really! Here it is explained in a short simple summary. — G. Dan Hutcheson ... See more
How a semiconductor wafer is ...

It Really Does Start With Sand . . . This series of images show how silicon wafe ...

It Really Does Start With Sand . . . This series of images show how silicon wafers are made from sand, purifying the silicon and then growing single crystal ingots that look like huge sausages. ... See more
HOW A CHIP IS MADE

How We Do It . . .

How We Do It . . . ... See more
HOW THE TRANSISTOR WORKS

Microprocessors are essential to many of the products we use every day such as t ...

Microprocessors are essential to many of the products we use every day such as televisions, cars, radios, home appliances, and, of course, computers. Transistors are the main components of microprocessors. ... See more
Average vs Great Leaders

The average leader retreats to the safety of marcom and IR tricks and denials wh ...

The average leader retreats to the safety of marcom and IR tricks and denials when surprised by a competitor’s market advance. The great ones steel their organization by internally attacking their product de ...See more
Power projection in your com ...

Power projection must be a fundamental part of your company’s strategy

Power projection must be a fundamental part of your company’s strategy ... See more
Look like a duck: How Intel  ...

Look like a duck: cool and collected on the surface, while paddling hard underne ...

Look like a duck: cool and collected on the surface, while paddling hard underneath. But never stop paddling, or you will be a sitting duck. ... See more
Tech businesses need Product ...

If you approach product development as a task of managing you invariably introdu ...

If you approach product development as a task of managing you invariably introduce products that were in demand last year. It is a basic error to have product managers in technology businesses. Product managers ...See more
The 3 business integration m ...

Of the three business integration models: Horizontal, Vertical, and Matrix, matr ...

Of the three business integration models: Horizontal, Vertical, and Matrix, matrix is the most powerful but also the most difficult to execute... The matrix integration model is new. Samsung has built it. With ...See more
It is a strategic principle  ...

Misalignment of external and internal communications is a common leadership fail ...

Misalignment of external and internal communications is a common leadership failure. They are often seen as isolated entities. Two failure modes accrue when two separate messages are sent. One is the percept ...See more
Advertise your company’s m ...

You will never get ink from a magazine to burn mind share with your company’s ...

You will never get ink from a magazine to burn mind share with your company’s name... ... See more
Branding word choice will ma ...

Words matter. Words imprint in the brain with the images they create. It is a g ...

Words matter. Words imprint in the brain with the images they create. It is a general observation the best brands are built around words descriptive of the products, markets, or the companies they are destined ...See more
Confuse the customer with na ...

Never believe that naming is trivial. It’s the first thing people must rememb ...

Never believe that naming is trivial. It’s the first thing people must remember before they decide to buy. That alone makes it one of the most important things an executive must do. For if they can’t rem ...See more
The Three Traits of Great Le ...

When I think back on the best leaders I have ever had the pleasure to know there ...

When I think back on the best leaders I have ever had the pleasure to know there are three basic traits they all had that enabled them to grow their companies. First and foremost was clarity of purpose. Second, ...See more
If you apply classical marke ...

It’s not that classical marketing is totally ineffective. But it is only marg ...

It’s not that classical marketing is totally ineffective. But it is only marginally so. The reason is that classical marketing is what tech-marketing gurus refer to as the fluff part of marketing. It appea ...See more
Semiconductor Companies on t ...
22 Feb 2013

Consolidation in the Semiconductor Industry is strange because of the way the in ...

Consolidation in the Semiconductor Industry is strange because of the way the industry has been bifurcated between IDM and Fabless, Logic and Memory. The IDM base has been shrinking for years in the logic space ...See more
Competition never sleeps

It is a basic principle of tactical awareness that the competition never sleeps. ...

It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitiv ...See more
How the U.S. beat Japan in S ...
17 Aug 2012

The source of Japan’s failure to move forward is mostly about the failure of t ...

The source of Japan’s failure to move forward is mostly about the failure of their Theory Z management style and an unwillingness to change. Back in the eighties, I did a lot of strategic work in how to turn ...See more
Partnering only happens when ...

The difference between partnering and purchasing is that partnering can only hap ...

The difference between partnering and purchasing is that partnering can only happen when both parties see their future as mutually interdependent. In contrast, purchasing can occur anytime the seller has a prod ...See more
Intel’s Branding Strategy
15 Jun 2007

One of the most important Maxims of Hi-Tech is to never confuse customers with n ...

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does and It is intentional to keep the competition guessing and allow them to time-launch ...See more
IBM’s Design For Manufactu ...
15 Jun 2007

Why does IBM have a semiconductor group when the biggest advancements in computi ...

Why does IBM have a semiconductor group when the biggest advancements in computing power are coming from architectural innovation these days and the lighting to the end of the Moore’s Law Tunnel keeps getting ...See more
Tunneling through a competit ...

Tunneling through a competitor’s pricing walls is a very effective strategy. ...

Tunneling through a competitor’s pricing walls is a very effective strategy. AMD successfully used this to gain share in the microprocessor market. It starts with carefully examining the existing market str ...See more
Segment products and markets ...

One of the greatest problems in marketing is effectively communicating the diffe ...

One of the greatest problems in marketing is effectively communicating the differences between products so that they are clear in the customer’s minds. Pricing provides one of the most effective ways to do t ...See more

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