Semiconductors are to the information age what engines are to the industrial age. Chips are the steam engine, the internal combustion engine, and the fractional horsepower engine rolled up into one. The Chip History Center is dedicated to preserving that history for future generations.

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Moore’s Law GDP Value in t ...
13 Feb 2015

How the Moore’s Law raises income in relationship to the economies of the Unit ...

How the Moore’s Law raises income in relationship to the economies of the United States and the World. ... See more
The lady bug and the microch ...

This is a children's story about Little Lil the ladybug and her journey across a ...

This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and down into a semiconductor integrated circuit. It was created to help kids get a visual sense out of what microm ...See more
Moore's Law 101: The Math an ...
19 Apr 1965

Moore’s Law has morphed into many things over its life. But what is it … Rea ...

Moore’s Law has morphed into many things over its life. But what is it … Really! Here it is explained in a short simple summary. — G. Dan Hutcheson ... See more
How a semiconductor wafer is ...

It Really Does Start With Sand . . . This series of images show how silicon wafe ...

It Really Does Start With Sand . . . This series of images show how silicon wafers are made from sand, purifying the silicon and then growing single crystal ingots that look like huge sausages. ... See more
HOW A CHIP IS MADE

How We Do It . . .

How We Do It . . . ... See more
HOW THE TRANSISTOR WORKS

Microprocessors are essential to many of the products we use every day such as t ...

Microprocessors are essential to many of the products we use every day such as televisions, cars, radios, home appliances, and, of course, computers. Transistors are the main components of microprocessors. ... See more
Marketing should establish t ...

Marketing should establish the customer’s problem before product development sta ...

Marketing should establish the customer’s problem before product development starts and engineering should develop the solution. Over the years, there have been a lot of introduction failures because the compan ...See more
Product marketing and develo ...

Product marketing and development should be close enough to account management a ...

Product marketing and development should be close enough to account management and corporate marketing to provide support. ... See more
There should be two distinct ...

One is corporate marketing, which is for the development of sales-support materi ...

One is corporate marketing, which is for the development of sales-support materials, advertising, marcom, as well as corporate positioning. Then there is market development, for which the responsibilities of d ...See more
Operations, account manageme ...

Operations, account management, corporate marketing, and product marketing & dev ...

Operations, account management, corporate marketing, and product marketing & development are worthless without each other. They need the flexibility to support each other when issues arise. ... See more
Needs and benefits always wi ...
15 Jun 1985

This jewel is one of the most important lessons I remember from Bob Graham. The ...

This jewel is one of the most important lessons I remember from Bob Graham. The setting was at an off-site meeting in Monterey during the mid-eighties. Applied Materials was working on its next block-buster: ...See more
Faster learning cycles: the  ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the big ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why the best development teams regularly out-innovate their competitors. Faster learning cycles are far more important ...See more
To be truly innovative, it m ...

While counterintuitive, the reason why big innovations are truly big is that the ...

While counterintuitive, the reason why big innovations are truly big is that they invariably have something stupid about them that keep less innovative people from attempting to innovate. It’s far easier and le ...See more
True Visionary’s go where no ...

Almost every company wants to be as innovative as Apple and have their own Steve ...

Almost every company wants to be as innovative as Apple and have their own Steve Jobs driving product development. Sadly there is almost always a Steve Jobs in every company. The problem is that few companies a ...See more
The need for alignment is hi ...

Poor alignment strategy is a common failure mode in many businesses. Chip Makin ...

Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very interesting industry to study with respect to this, as much can be learned. Parts of it are very commoditized and oth ...See more
The need for alignment of sa ...

As companies get larger, it is natural that sales and marketing split. When thi ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ...See more
When changing your name, mak ...

When changing your name, make sure the new one and logo reflect the company’s hi ...

When changing your name, make sure the new one and logo reflect the company’s history into the future. Changing your name is one of the most difficult tasks in business. Done wrong and the customer will forget ...See more
Strategic versus tactical ma ...

Confusing the two is a dangerous mistake. Not understanding the difference typi ...

Confusing the two is a dangerous mistake. Not understanding the difference typically leads to tactics with no strategy. Tactics will then often conflict with the implicit strategy. Yet, these are very common ...See more
Problems are markets and sol ...

One of the biggest mistakes companies make in product development is in not unde ...

One of the biggest mistakes companies make in product development is in not understanding this principle. You see it all the time, with marketing professionals foolishly referring to their product as a solution ...See more
Problems are markets … Solut ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ...See more
Sales and Marketing should b ...

When the two are combined, the strategic parts of marketing often get short shri ...

When the two are combined, the strategic parts of marketing often get short shrift. This often leads to feature-oriented product development which is almost always a disaster. At the same time, sales should h ...See more
It is an error to place mark ...

If you put marketing under sales it will become its slave, losing all vision. U ...

If you put marketing under sales it will become its slave, losing all vision. Under either, marketing will be driven to be totally tactical, its strategic role eliminated. Sales will focus marketing on the ad ...See more
Semiconductor Industry Conso ...
07 Jan 2011

How consolidation in the semiconductor industry benefited customers.

How consolidation in the semiconductor industry benefited customers. ... See more
Average vs Great Leaders

The average leader retreats to the safety of marcom and IR tricks and denials wh ...

The average leader retreats to the safety of marcom and IR tricks and denials when surprised by a competitor’s market advance. The great ones steel their organization by internally attacking their product defi ...See more
Power projection in your com ...

Power projection must be a fundamental part of your company’s strategy

Power projection must be a fundamental part of your company’s strategy ... See more

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