Semiconductors are to the information age what engines are to the industrial age. Chips are the steam engine, the internal combustion engine, and the fractional horsepower engine rolled up into one. The Chip History Center is dedicated to preserving that history for future generations.

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Moore’s Law GDP Value in t ...
13 Feb 2015

How the Moore’s Law raises income in relationship to the economies of the Unit ...

How the Moore’s Law raises income in relationship to the economies of the United States and the World. ... See more
The lady bug and the microch ...

This is a children's story about Little Lil the ladybug and her journey across a ...

This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and down into a semiconductor integrated circuit. It was created to help kids get a visual sense out of what microm ...See more
Moore's Law 101: The Math an ...
19 Apr 1965

Moore’s Law has morphed into many things over its life. But what is it … Rea ...

Moore’s Law has morphed into many things over its life. But what is it … Really! Here it is explained in a short simple summary. — G. Dan Hutcheson ... See more
How a semiconductor wafer is ...

It Really Does Start With Sand . . . This series of images show how silicon wafe ...

It Really Does Start With Sand . . . This series of images show how silicon wafers are made from sand, purifying the silicon and then growing single crystal ingots that look like huge sausages. ... See more
HOW A CHIP IS MADE

How We Do It . . .

How We Do It . . . ... See more
HOW THE TRANSISTOR WORKS

Microprocessors are essential to many of the products we use every day such as t ...

Microprocessors are essential to many of the products we use every day such as televisions, cars, radios, home appliances, and, of course, computers. Transistors are the main components of microprocessors. ... See more
Needs and benefits always wi ...
15 Jun 1985

This jewel is one of the most important lessons I remember from Bob Graham. The ...

This jewel is one of the most important lessons I remember from Bob Graham. The setting was at an off-site meeting in Monterey during the mid-eighties. Applied Materials was working on its next block-buster: ...See more
There should be two distinct ...

One is corporate marketing, which is for the development of sales-support materi ...

One is corporate marketing, which is for the development of sales-support materials, advertising, marcom, as well as corporate positioning. Then there is market development, for which the responsibilities of d ...See more
Product marketing and develo ...

Product marketing and development should be close enough to account management a ...

Product marketing and development should be close enough to account management and corporate marketing to provide support. ... See more
Marketing should establish t ...

Marketing should establish the customer’s problem before product development sta ...

Marketing should establish the customer’s problem before product development starts and engineering should develop the solution. Over the years, there have been a lot of introduction failures because the compan ...See more
CEOs must make on-the-spot d ...

Advantest, JSR, and TEL: Why they were so successful when so many others failed.

Advantest, JSR, and TEL: Why they were so successful when so many others failed. ... See more
Why big companies don’t inno ...

It is a mistake to believe that risk aversion or the tendency for meeting quarte ...

It is a mistake to believe that risk aversion or the tendency for meeting quarterly numbers to always trump product development are the primary reasons why big companies don’t innovate. Yet, in removing barrier ...See more
The two reasons to advertise ...

The two reasons to advertise: Brand Building and Lead Generation

The two reasons to advertise: Brand Building and Lead Generation ... See more
Advertising ROI

Advertising should be primarily used for imprinting your brand on the minds of s ...

Advertising should be primarily used for imprinting your brand on the minds of senior executives and investors ... See more
Customers are not visionarie ...

It is a common mistake to attempt entrepreneurial market development using class ...

It is a common mistake to attempt entrepreneurial market development using classic business school practices of surveying customers, sizing the market, planning development costs, and figuring out the ROI. It i ...See more
Technology Adoption Probabil ...

The likeliness of technology adoption is proportional to the value of the proble ...

The likeliness of technology adoption is proportional to the value of the problem it solves less the pain of implementation ... See more
Strategy starts at the top

Strategy starts at the top and then should be layered with tactics down through ...

Strategy starts at the top and then should be layered with tactics down through your organization ... See more
Strategy versus Grand Strate ...

It is a general rule that a strategy will fail against the competitor who can ma ...

It is a general rule that a strategy will fail against the competitor who can master a grand strategy. The reason is that a strategy is composed of one vector where its single focal point is more fragile when e ...See more
Forecasting is essential, as ...

Forecasting is as much a philosophy of time and space as it is a series of metho ...

Forecasting is as much a philosophy of time and space as it is a series of methodologies. Understand the philosophy and you will understand how to forecast better, which methods to choose in different situatio ...See more
When changing your name, mak ...

When changing your name, make sure the new one and logo reflect the company’s hi ...

When changing your name, make sure the new one and logo reflect the company’s history into the future ... See more
The need for alignment is hi ...

Poor alignment strategy is a common failure mode in many businesses. Chip Makin ...

Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very interesting industry to study with respect to this, as much can be learned. Parts of it are very commoditized and oth ...See more
The need for alignment of sa ...

As companies get larger, it is natural that sales and marketing split. When thi ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ...See more
Operations, account manageme ...
15 Jun 1988

Operations, account management, corporate marketing, and product marketing & dev ...

Operations, account management, corporate marketing, and product marketing & development are worthless without each other. They need the flexibility to support each other when issues arise ... See more
It’s all about good manageme ...

During the late eighties execs had to sit through lectures about the superiority ...

During the late eighties execs had to sit through lectures about the superiority of Japanese management. After sitting through one, Jim Morgan, of Applied Materials replied ... ... See more
Narratives – not earnings –  ...

It is a strategic error to focus too closely on the more predictable control of ...

It is a strategic error to focus too closely on the more predictable control of quarterly earnings results, while providing a stale narrative for where future earnings growth will come from. Earnings are just t ...See more

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