What's ALD? A children's story

Summary : Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand.

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A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

JUST HOW DEEP DO CHIP V ...

Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers ... See more

Silicon Valley’s Wars ...

Silicon Valley's Upstarts versus the World ... See more

Strategy versus Grand S ...

It is a general rule that a strategy will fail against the competitor who can master a grand strategy. The reason is that a strategy is composed of one vector where its single focal point is more fragile when e ... See more

Strategic versus tactic ...

Confusing the two is a dangerous mistake. Not understanding the difference typically leads to tactics with no strategy. Tactics will then often conflict with the implicit strategy. Yet, these are very common ... See more

Always give product or ...

Naming can be an important factor in achieving market success or it can lead down the path to market failure. This is because the customer usually encounters the name first in the decision path to learn more a ... See more

Elephants can innovate

Does real innovation only occur in small companies? Not true: here are some big companies that have shown how to innovate. ... See more

Segment products and ma ...

One of the greatest problems in marketing is effectively communicating the differences between products so that they are clear in the customer’s minds. Pricing provides one of the most effective ways to do thi ... See more

SALES versus MARKETING

"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure we HAVE what the Customer NEEDS, (now and in the future)." — Peter Hanley ... See more