What's ALD? A children's story

Summary : Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand.

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A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

JUST HOW DEEP DO CHIP V ...

Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers ... See more

What Math & Science Can ...

Mike Polcari, CEO of SEMATECH, describes how he built a career in math and science, what it’s done for him and what it can do for you.. ... See more

Using Math & Science an ...

Per-Ove Hansson on using Math & Science and getting paid good money to see the world. ... See more

If you apply classical ...

It’s not that classical marketing is totally ineffective. But it is only marginally so. The reason is that classical marketing is what tech-marketing gurus refer to as the fluff part of marketing. It appeals ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more

True Visionary’s go whe ...

Almost every company wants to be as innovative as Apple and have their own Steve Jobs driving product development. Sadly there is almost always a Steve Jobs in every company. The problem is that few companies a ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

The need for alignment ...

Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very interesting industry to study with respect to this, as much can be learned. Parts of it are very commoditized and oth ... See more