What's ALD? A children's story

Summary : Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand.

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A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

JUST HOW DEEP DO CHIP V ...

Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers ... See more

Rubylith mask-making ec ...

07 Dec 2018

Ever wonder what economic impact mask technology innovation has had? Any idea of how long it would take to cut a Rubylith for a 5nm design destined for EUV? Also, how big would the Rubylith have to be? Just, ba ... See more

Dave Markle: Ultratech/ ...

Dave Markle, Senior Vice President & Chief Technical Officer at Ultratech, describes what math and science have done for him and what inspired him to be an engineer. ... See more

Intel’s Branding Strate ...

15 Jun 2007

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does and It is intentional to keep the competition guessing and allow them to time-launch ... See more

Customers are not visio ...

It is a common mistake to attempt entrepreneurial market development using classic business school practices of surveying customers, sizing the market, planning development costs, and figuring out the ROI. It i ... See more

Tunneling through a com ...

Tunneling through a competitor’s pricing walls is a very effective strategy. AMD successfully used this to gain share in the microprocessor market. It starts with carefully examining the existing market struc ... See more

Budgets and risk avoida ...

If you think back to the days when today’s giants were small, the focus was not on budgets, but on growth through innovation. Risk and innovation must be managed, but don’t make the mistake of over-managing ri ... See more

The need for alignment ...

Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very interesting industry to study with respect to this, as much can be learned. Parts of it are very commoditized and oth ... See more