JUST HOW DEEP DO CHIP VIAS GO?

Summary : Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers, at scale. It's pretty amazing.

What's ALD? A children ...

Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand. ... See more

A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

The DRAM crash of 2008

02 Jan 2008

How the 2007-2008 financial crisis that led to the great recession ignited a crash in semiconductors. When it comes to semiconductor downturns, DRAMs are the canary in the coalmine. Here’s how it tweeted out. ... See more

The lady bug and the mi ...

This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and down into a semiconductor integrated circuit. It was created to help kids get a visual sense out of what microm ... See more

How the U.S. beat Japan ...

17 Aug 2012

The source of Japan’s failure to move forward is mostly about the failure of their Theory Z management style and an unwillingness to change. Back in the eighties, I did a lot of strategic work in how to turn th ... See more

Advertising ROI

Advertising should be primarily used for imprinting your brand on the minds of senior executives and investors ... See more

More on principles and ...

The underlying principles and purpose of their leaders govern the outcome of all businesses. ... See more

Product marketing and d ...

Product marketing and development should be close enough to account management and corporate marketing to provide support. ... See more

Faster learning cycles: ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why the best development teams regularly out-innovate their competitors. Faster learning cycles are far more important ... See more