JUST HOW DEEP DO CHIP VIAS GO?

Summary : Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers, at scale. It's pretty amazing.

What's ALD? A children ...

Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand. ... See more

A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

Semiconductor Industry ...

07 Jan 2011

How consolidation in the semiconductor industry benefited customers. ... See more

Pricing is a function o ...

Pricing of undeveloped products is one of the biggest issues for companies in high technology. They typically revolve around should one price to cost or value, which is really a marketing question which assume ... See more

Winners take ownership ...

No one ever fixed a problem that wasn’t theirs. Problems are opportunities, so blaming others leaves the opportunities for others. ... See more

Define and refine your ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must diffe ... See more

Intel’s Branding Strate ...

15 Jun 2007

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does and It is intentional to keep the competition guessing and allow them to time-launch ... See more

Elephants can innovate

Does real innovation only occur in small companies? Not true: here are some big companies that have shown how to innovate. ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more