JUST HOW DEEP DO CHIP VIAS GO?

Summary : Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers, at scale. It's pretty amazing.

What's ALD? A children ...

Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand. ... See more

A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

The lady bug and the mi ...

This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and down into a semiconductor integrated circuit. It was created to help kids get a visual sense out of what microm ... See more

Sell yourself, your com ...

When it comes to big ticket capital items, the customer is not just buying a product, they are making a long-term commitment with you and your company. If the product doesn’t work, their career will be on the l ... See more

Develop products on nee ...

Then, wants and features will drop out. Don’t confuse the two. A need can be identified because it is always associated with a benefit the customer receives when it is fulfilled. In the case of marketing to ... See more

Look like a duck: How I ...

Look like a duck: cool and collected on the surface, while paddling hard underneath. But never stop paddling, or you will be a sitting duck. ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more

If you apply classical ...

It’s not that classical marketing is totally ineffective. But it is only marginally so. The reason is that classical marketing is what tech-marketing gurus refer to as the fluff part of marketing. It appeals ... See more

True Visionary’s go whe ...

Almost every company wants to be as innovative as Apple and have their own Steve Jobs driving product development. Sadly there is almost always a Steve Jobs in every company. The problem is that few companies a ... See more