Aart de Geus — All Star 2021

Summary : The rising cost of design has been a phantom worry-wall put forth by consultants for decades.

Aart de Geus — All Star 2021: The rising cost of design has been a phantom worry-wall put forth by consultants for decades. Yet, designers keep designing. One reason is executives like Aart, who have the vision to make them far more productive by automating design. That way the number of designers born into the world don't have to grow at the rate of Moore's Law. Synopsys' Fusion™ is more than a product, it was a vision for dealing with this. Most recently they started incorporating AI to deal with the explosive growth of design rules so designers don’t have to. That vision paid off in 2021.

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