Martijn Pierik - All Star 2018

Summary : Martijn Pierik: Rebuilt the value proposition that an industry-focused PR agency can deliver

Martijn Pierik — All Star 2018: Rebuilt the value proposition that an industry-focused PR agency can deliver

  • A new business model to take care of installed equipment base
    • New form of agency true to its Mathews & Clark heritage
    • Capabilities to support its customers in increasingly critical local Asian markets and customers
  • With Kiterocket, Martijn has been able to bring back the importance and value that the PR agencies of old created in the semiconductor manufacturing space

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