Haruo Matsuno

Summary : Haruo Matsuno for successfully integrating Verigy into Advantest and creating the leading ATE company with three cultures that could not have been further apart

Haruo Matsuno (2014) for successfully integrating Verigy into Advantest and creating the leading ATE company with three cultures that could not have been further apart

  • Created value without a slash-and-burn strategy
  • Systemically took the best talent from both companies and matched their expertise to responsibilities
    • Today we see Germans leading Japan-based teams, Japanese leading US-based teams among many mixes that have been created
  • Matsuno-san drove huge cultural change through Advantest’s and Verigy’s organizations
  • Cultural combination along with normal company integration challenges have not been easy but today’s Advantest can serve a far wider range of customers than in the past and the industry is better for that

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