Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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The 3 business integrat ...

Of the three business integration models: Horizontal, Vertical, and Matrix, matrix is the most powerful but also the most difficult to execute... The matrix integration model is new. Samsung has built it. With ... See more

Define and refine your ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must diffe ... See more

High-tech business stru ...

High-tech business structure is fundamentally different from the B-School classics. The old style of business was split into three primary areas... he style for a modern Tech business splits it into four areas. ... See more

Elephants can innovate

Does real innovation only occur in small companies? Not true: here are some big companies that have shown how to innovate. ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more

Leadership Principles a ...

The underlying principles and purpose of their leaders govern the outcome of all marketing battles. ... See more

It is an error to place ...

If you put marketing under sales it will become its slave, losing all vision. Under either, marketing will be driven to be totally tactical, its strategic role eliminated. Sales will focus marketing on the ad ... See more

Average vs Great Leader ...

The average leader retreats to the safety of marcom and IR tricks and denials when surprised by a competitor’s market advance. The great ones steel their organization by internally attacking their product defi ... See more

Disruptive products sta ...

It is a common mistake in tech to approach product development from a classical marketing position of identifying a large market opportunity, performing a competitive analysis, surveying buyers to find what the ... See more

Partnering only happens ...

The difference between partnering and purchasing is that partnering can only happen when both parties see their future as mutually interdependent. In contrast, purchasing can occur anytime the seller has a prod ... See more