Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Winners take ownership ...

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Advertising ROI

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Tunneling through a competitor’s pricing walls is a very effective strategy. AMD successfully used this to gain share in the microprocessor market. It starts with carefully examining the existing market struc ... See more

Advertising in Tech: wh ...

15 Jun 2005