Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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The 5 Business Strategi ...

There are only five business strategies: cost, quality, distribution, technology, and intellectual property (IP). All business strategies break down into these five, or some combination of them. As a general p ... See more

Strategy versus Grand S ...

It is a general rule that a strategy will fail against the competitor who can master a grand strategy. The reason is that a strategy is composed of one vector where its single focal point is more fragile when e ... See more

R&D is your future, SG& ...

In general, robbing SG&A to invest in R&D promotes growth in a healthy technology company. Doing the opposite robs growth. ... See more

The Three Traits of Gre ...

When I think back on the best leaders I have ever had the pleasure to know there are three basic traits they all had that enabled them to grow their companies. First and foremost was clarity of purpose. Second, ... See more

A large multi-product c ...

It is a basic principle that a large multi-product company, which should have all the advantages, can be beaten in segments by smaller companies if the large company’s product groups have poor inter-divisional ... See more

Leading is a top line f ...

The greatest industry leaders are invariably remembered for their ability to grow revenues, not manage costs. The reason is ... ... See more

Look like a duck: How I ...

Look like a duck: cool and collected on the surface, while paddling hard underneath. But never stop paddling, or you will be a sitting duck. ... See more

Segment products and ma ...

One of the greatest problems in marketing is effectively communicating the differences between products so that they are clear in the customer’s minds. Pricing provides one of the most effective ways to do thi ... See more

Advertise your company’ ...

You will never get ink from a magazine to burn mind share with your company’s name... ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more