Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Strategy versus Grand S ...

It is a general rule that a strategy will fail against the competitor who can master a grand strategy. The reason is that a strategy is composed of one vector where its single focal point is more fragile when e ... See more

R&D is your future, SG& ...

In general, robbing SG&A to invest in R&D promotes growth in a healthy technology company. Doing the opposite robs growth. ... See more

Marketing should establ ...

Marketing should establish the customer’s problem before product development starts and engineering should develop the solution. Over the years, there have been a lot of introduction failures because the compan ... See more

Tech Business Strategy ...

Most confuse the two and in reality I doubt there is any formal definition for marketing. In military circles the definition is clear... I believe that this definition works well for business with some modific ... See more

Tech businesses need Pr ...

If you approach product development as a task of managing you invariably introduce products that were in demand last year. It is a basic error to have product managers in technology businesses. Product managers ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more

More on principles and ...

The underlying principles and purpose of their leaders govern the outcome of all businesses. ... See more

Forecasting is essentia ...

Forecasting is as much a philosophy of time and space as it is a series of methodologies. Understand the philosophy and you will understand how to forecast better, which methods to choose in different situatio ... See more

Strategy starts at the ...

Strategy starts at the top and then should be layered with tactics down through your organization ... See more

Operations, account man ...

15 Jun 1988

Operations, account management, corporate marketing, and product marketing & development are worthless without each other. They need the flexibility to support each other when issues arise ... See more