Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Why big companies don’t ...

It is a mistake to believe that risk aversion or the tendency for meeting quarterly numbers to always trump product development are the primary reasons why big companies don’t innovate. Yet, in removing barrier ... See more

Strategy versus Grand S ...

It is a general rule that a strategy will fail against the competitor who can master a grand strategy. The reason is that a strategy is composed of one vector where its single focal point is more fragile when e ... See more

Define and refine your ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must diffe ... See more

CEOs must make on-the-s ...

Advantest, JSR, and TEL: Why they were so successful when so many others failed. ... See more

Technology Adoption Pro ...

The likeliness of technology adoption is proportional to the value of the problem it solves less the pain of implementation ... See more

Segment products and ma ...

One of the greatest problems in marketing is effectively communicating the differences between products so that they are clear in the customer’s minds. Pricing provides one of the most effective ways to do thi ... See more

Forecasting is essentia ...

Forecasting is as much a philosophy of time and space as it is a series of methodologies. Understand the philosophy and you will understand how to forecast better, which methods to choose in different situatio ... See more

Product marketing and d ...

Product marketing and development should be close enough to account management and corporate marketing to provide support. ... See more

It’s always about bad o ...

Every corporate problem is ultimately a management or leadership issue. If it isn’t, a company is in trouble because they are not leading. If they are not leading, they have given up control of their destiny ... See more

Partnering only happens ...

The difference between partnering and purchasing is that partnering can only happen when both parties see their future as mutually interdependent. In contrast, purchasing can occur anytime the seller has a prod ... See more