Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Pricing is a function o ...

Pricing of undeveloped products is one of the biggest issues for companies in high technology. They typically revolve around should one price to cost or value, which is really a marketing question which assume ... See more

CEOs must make on-the-s ...

Advantest, JSR, and TEL: Why they were so successful when so many others failed. ... See more

More on principles and ...

The underlying principles and purpose of their leaders govern the outcome of all businesses. ... See more

To be truly innovative, ...

While counterintuitive, the reason why big innovations are truly big is that they invariably have something stupid about them that keep less innovative people from attempting to innovate. It’s far easier and le ... See more

SALES versus MARKETING

"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure we HAVE what the Customer NEEDS, (now and in the future)." — Peter Hanley ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

A large multi-product c ...

It is a basic principle that a large multi-product company, which should have all the advantages, can be beaten in segments by smaller companies if the large company’s product groups have poor inter-divisional ... See more

The two reasons to adve ...

The two reasons to advertise: Brand Building and Lead Generation ... See more

The need for alignment ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ... See more

Operations, account man ...

15 Jun 1988

Operations, account management, corporate marketing, and product marketing & development are worthless without each other. They need the flexibility to support each other when issues arise ... See more