Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

Click here to view full screen

Intel’s Branding Strate ...

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does with its open code naming of technologies, obtuse names like Montevina. It is intenti ... See more

Sales and Marketing sho ...

When the two are combined, the strategic parts of marketing often get short shrift. This often leads to feature-oriented product development which is almost always a disaster. At the same time, sales should h ... See more

Tech businesses need Pr ...

If you approach product development as a task of managing you invariably introduce products that were in demand last year. It is a basic error to have product managers in technology businesses. Product managers ... See more

Confuse the customer wi ...

Never believe that naming is trivial. It’s the first thing people must remember before they decide to buy. That alone makes it one of the most important things an executive must do. For if they can’t remembe ... See more

Look like a duck: How I ...

Look like a duck: cool and collected on the surface, while paddling hard underneath. But never stop paddling, or you will be a sitting duck. ... See more

Problems are markets an ...

One of the biggest mistakes companies make in product development is in not understanding this principle. You see it all the time, with marketing professionals foolishly referring to their product as a solution ... See more

Strategic versus tactic ...

Confusing the two is a dangerous mistake. Not understanding the difference typically leads to tactics with no strategy. Tactics will then often conflict with the implicit strategy. Yet, these are very common ... See more

When changing your name ...

When changing your name, make sure the new one and logo reflect the company’s history into the future. Changing your name is one of the most difficult tasks in business. Done wrong and the customer will forget ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

Faster learning cycles: ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why the best development teams regularly out-innovate their competitors. Faster learning cycles are far more important ... See more