Of the three business integration models: Horizontal, Vertical, and Matrix, matr ...
One of the most important Maxims of Hi-Tech is to never confuse customers with n ...
Advantest, JSR, and TEL: Why they were so successful when so many others failed.
It is a strategic error to focus too closely on the more predictable control of ...
While counterintuitive, the reason why big innovations are truly big is that the ...
If you think you can lose a lot by misnaming your product, imagine what happens ...
During the late eighties execs had to sit through lectures about the superiority ...
"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure ...
Forecasting is as much a philosophy of time and space as it is a series of metho ...
Poor alignment strategy is a common failure mode in many businesses. Chip Makin ...
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