Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Define and refine your ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must diffe ... See more

High-tech business stru ...

High-tech business structure is fundamentally different from the B-School classics. The old style of business was split into three primary areas... he style for a modern Tech business splits it into four areas. ... See more

The Three Traits of Gre ...

When I think back on the best leaders I have ever had the pleasure to know there are three basic traits they all had that enabled them to grow their companies. First and foremost was clarity of purpose. Second, ... See more

Strategic versus tactic ...

Confusing the two is a dangerous mistake. Not understanding the difference typically leads to tactics with no strategy. Tactics will then often conflict with the implicit strategy. Yet, these are very common ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

Look like a duck: How I ...

Look like a duck: cool and collected on the surface, while paddling hard underneath. But never stop paddling, or you will be a sitting duck. ... See more

Advertising ROI

Advertising should be primarily used for imprinting your brand on the minds of senior executives and investors ... See more

The two reasons to adve ...

The two reasons to advertise: Brand Building and Lead Generation ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

Risk versus Uncertainty ...

Risk is when an outcome’s probability is known. Uncertainty is when an outcome’s probability is unknown. Know which is which before you weigh your decisions ... See more