Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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The 3 business integrat ...

Of the three business integration models: Horizontal, Vertical, and Matrix, matrix is the most powerful but also the most difficult to execute... The matrix integration model is new. Samsung has built it. With ... See more

Elephants can innovate

Does real innovation only occur in small companies? Not true: here are some big companies that have shown how to innovate. ... See more

Define and refine your ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must diffe ... See more

Intel’s Branding Strate ...

15 Jun 2007

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does and It is intentional to keep the competition guessing and allow them to time-launch ... See more

Advertising in Tech: wh ...

15 Jun 2005

Advertising should be primarily used for imprinting your brand on the minds of senior executives and investors ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

SALES versus MARKETING

"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure we HAVE what the Customer NEEDS, (now and in the future)." — Peter Hanley ... See more

Disruptive products sta ...

It is a common mistake in tech to approach product development from a classical marketing position of identifying a large market opportunity, performing a competitive analysis, surveying buyers to find what the ... See more

A large multi-product c ...

It is a basic principle that a large multi-product company, which should have all the advantages, can be beaten in segments by smaller companies if the large company’s product groups have poor inter-divisional ... See more

The need for alignment ...

Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very interesting industry to study with respect to this, as much can be learned. Parts of it are very commoditized and oth ... See more