Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Strategy versus Grand S ...

It is a general rule that a strategy will fail against the competitor who can master a grand strategy. The reason is that a strategy is composed of one vector where its single focal point is more fragile when e ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

Introduction to Maxims ...

How to thrive in the extreme sport of business: These maxims compile much of the wisdom G Dan Hutcheson learned over the years working with most of the world’s foremost technology companies and executives while ... See more

True Visionary’s go whe ...

Almost every company wants to be as innovative as Apple and have their own Steve Jobs driving product development. Sadly there is almost always a Steve Jobs in every company. The problem is that few companies a ... See more

Leadership Principles a ...

The underlying principles and purpose of their leaders govern the outcome of all marketing battles. ... See more

The two reasons to adve ...

The two reasons to advertise: Brand Building and Lead Generation ... See more

Monetization - The firs ...

When does the innovation clock start: With the idea, with the first paper, with the first alpha tool, or who’s first to create value? ... See more

The need for alignment ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

SALES versus MARKETING

"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure we HAVE what the Customer NEEDS, (now and in the future)." — Peter Hanley ... See more