Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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How the U.S. beat Japan ...

17 Aug 2012

The source of Japan’s failure to move forward is mostly about the failure of their Theory Z management style and an unwillingness to change. Back in the eighties, I did a lot of strategic work in how to turn th ... See more

Develop products on nee ...

Then, wants and features will drop out. Don’t confuse the two. A need can be identified because it is always associated with a benefit the customer receives when it is fulfilled. In the case of marketing to ... See more

Advertise your company’ ...

You will never get ink from a magazine to burn mind share with your company’s name... ... See more

CEOs must make on-the-s ...

Advantest, JSR, and TEL: Why they were so successful when so many others failed. ... See more

Problems are markets an ...

One of the biggest mistakes companies make in product development is in not understanding this principle. You see it all the time, with marketing professionals foolishly referring to their product as a solution ... See more

More on principles and ...

The underlying principles and purpose of their leaders govern the outcome of all businesses. ... See more

Risk versus Uncertainty ...

Risk is when an outcome’s probability is known. Uncertainty is when an outcome’s probability is unknown. Know which is which before you weigh your decisions ... See more

A large multi-product c ...

It is a basic principle that a large multi-product company, which should have all the advantages, can be beaten in segments by smaller companies if the large company’s product groups have poor inter-divisional ... See more

The need for alignment ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ... See more

Technology Adoption Pro ...

The likeliness of technology adoption is proportional to the value of the problem it solves less the pain of implementation ... See more