Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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The 3 business integrat ...

Of the three business integration models: Horizontal, Vertical, and Matrix, matrix is the most powerful but also the most difficult to execute... The matrix integration model is new. Samsung has built it. With ... See more

Why big companies don’t ...

It is a mistake to believe that risk aversion or the tendency for meeting quarterly numbers to always trump product development are the primary reasons why big companies don’t innovate. Yet, in removing barrier ... See more

Define and refine your ...

This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, they over define what are their core strengths. Defining a core strength is simple: any core strength must diffe ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

Tech businesses need Pr ...

If you approach product development as a task of managing you invariably introduce products that were in demand last year. It is a basic error to have product managers in technology businesses. Product managers ... See more

Always give product or ...

Naming can be an important factor in achieving market success or it can lead down the path to market failure. This is because the customer usually encounters the name first in the decision path to learn more a ... See more

Leadership Principles a ...

The underlying principles and purpose of their leaders govern the outcome of all marketing battles. ... See more

Sales and Marketing sho ...

When the two are combined, the strategic parts of marketing often get short shrift. This often leads to feature-oriented product development which is almost always a disaster. At the same time, sales should h ... See more

Marketing should establ ...

Marketing should establish the customer’s problem before product development starts and engineering should develop the solution. Over the years, there have been a lot of introduction failures because the compan ... See more

Technology Adoption Pro ...

The likeliness of technology adoption is proportional to the value of the problem it solves less the pain of implementation ... See more