Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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IBM’s Design For Manufa ...

15 Jun 2007

Why does IBM have a semiconductor group when the biggest advancements in computing power are coming from architectural innovation these days and the lighting to the end of the Moore’s Law Tunnel keeps getting d ... See more

Strategic versus tactic ...

Confusing the two is a dangerous mistake. Not understanding the difference typically leads to tactics with no strategy. Tactics will then often conflict with the implicit strategy. Yet, these are very common ... See more

Confuse the customer wi ...

Never believe that naming is trivial. It’s the first thing people must remember before they decide to buy. That alone makes it one of the most important things an executive must do. For if they can’t remembe ... See more

Advertise your company’ ...

You will never get ink from a magazine to burn mind share with your company’s name... ... See more

It’s all about good man ...

During the late eighties execs had to sit through lectures about the superiority of Japanese management. After sitting through one, Jim Morgan, of Applied Materials replied ... ... See more

Sales and Marketing sho ...

When the two are combined, the strategic parts of marketing often get short shrift. This often leads to feature-oriented product development which is almost always a disaster. At the same time, sales should h ... See more

Monetization - The firs ...

When does the innovation clock start: With the idea, with the first paper, with the first alpha tool, or who’s first to create value? ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

Branding word choice wi ...

Words matter. Words imprint in the brain with the images they create. It is a general observation the best brands are built around words descriptive of the products, markets, or the companies they are destined ... See more

Forecasting is essentia ...

Forecasting is as much a philosophy of time and space as it is a series of methodologies. Understand the philosophy and you will understand how to forecast better, which methods to choose in different situatio ... See more