Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Pricing is a function o ...

Pricing of undeveloped products is one of the biggest issues for companies in high technology. They typically revolve around should one price to cost or value, which is really a marketing question which assume ... See more

Narratives – not earnin ...

It is a strategic error to focus too closely on the more predictable control of quarterly earnings results, while providing a stale narrative for where future earnings growth will come from. Earnings are just t ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

Intel’s Branding Strate ...

15 Jun 2007

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does and It is intentional to keep the competition guessing and allow them to time-launch ... See more

Develop products on nee ...

Then, wants and features will drop out. Don’t confuse the two. A need can be identified because it is always associated with a benefit the customer receives when it is fulfilled. In the case of marketing to ... See more

It’s all about good man ...

During the late eighties execs had to sit through lectures about the superiority of Japanese management. After sitting through one, Jim Morgan, of Applied Materials replied ... ... See more

Always give product or ...

Naming can be an important factor in achieving market success or it can lead down the path to market failure. This is because the customer usually encounters the name first in the decision path to learn more a ... See more

Tech Business Strategy ...

Most confuse the two and in reality I doubt there is any formal definition for marketing. In military circles the definition is clear... I believe that this definition works well for business with some modific ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

Product marketing and d ...

Product marketing and development should be close enough to account management and corporate marketing to provide support. ... See more