Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

Click here to view full screen

CEOs must make on-the-s ...

Advantest, JSR, and TEL: Why they were so successful when so many others failed. ... See more

IBM’s Design For Manufa ...

15 Jun 2007

Why does IBM have a semiconductor group when the biggest advancements in computing power are coming from architectural innovation these days and the lighting to the end of the Moore’s Law Tunnel keeps getting d ... See more

Marketing should establ ...

Marketing should establish the customer’s problem before product development starts and engineering should develop the solution. Over the years, there have been a lot of introduction failures because the compan ... See more

Look like a duck: How I ...

Look like a duck: cool and collected on the surface, while paddling hard underneath. But never stop paddling, or you will be a sitting duck. ... See more

Align your core strengt ...

Align your core strengths, manufacturing, product portfolio, message, and targeting carefully ... See more

Tunneling through a com ...

Tunneling through a competitor’s pricing walls is a very effective strategy. AMD successfully used this to gain share in the microprocessor market. It starts with carefully examining the existing market struc ... See more

Advertising in Tech: wh ...

15 Jun 2005

Advertising should be primarily used for imprinting your brand on the minds of senior executives and investors ... See more

It’s always about bad o ...

Every corporate problem is ultimately a management or leadership issue. If it isn’t, a company is in trouble because they are not leading. If they are not leading, they have given up control of their destiny ... See more

Faster learning cycles: ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why the best development teams regularly out-innovate their competitors. Faster learning cycles are far more important ... See more

Average vs Great Leader ...

The average leader retreats to the safety of marcom and IR tricks and denials when surprised by a competitor’s market advance. The great ones steel their organization by internally attacking their product defi ... See more