Alex d'Arbeloff, co-founder of Teradyne, gives his personal maxims for being competitive in high tech. Not only did he found one of the first and most successful equipment companies, he retired to teach the business of hi-tech at the Massachusetts Institute of Technology. He talks about the importance of innovation, ethics, and leadership in business today. His maxims for success in business are: 1) do new things; 2) stay focused; 3) build the simplest thing you can. He describes how ethics get lost in big organizations and how to avoid it.