Mike Splinter (2007) had some very big shoes to step into when he came to Applied Materials--it was the largest equipment company in the world, having grown from nothing as a scrappy start-up into an unwieldy giant
- Mike is no stranger to challenge, having run Intel’s manufacturing under Craig Barrett as they took the challenge of turning manufacturing around and besting Japan in the late eighties
- He got Applied turned around in 2006. A block-and-tackle style executive, Mike first focused on eliminating the fiefdoms, tearing down some castle walls, and streamlining operations at Applied
- He redirected sales and marketing away from Taiwan and the foundries and made it more evenly balanced, resulting in an impressive turn in market share.
- In 2007 he set in place the most significant new strategy since Applied broke out of deposition and entered the etch business in 1981: he broke solar out into its own separate business structure and put chip equipment under one person