Summary : Randhir Thakur re-defined product development at Applied Materials
Randhir Thakur (2012) re-defined product development at Applied Materials
- Since his appointment to lead Applied’s Silicon Systems Group, new product introductions have accelerated to levels that rival the late 80’s and 90’s
- When the company built its dominance as a wafer fab equipment supplier
- He did it by going back to basics, throwing out the spreadsheets in favor of a sharp focus on unrealized customer need
- Instead of the classic marketing approach of looking for big markets to penetrate, Mr. Thakur redirected Applied to chasing the big semiconductor problems to solve
- As a result, Applied Materials’ product line got a refresh with lots of new apps, and continuing its solid lead in all its key equipment markets
