How Power, Performance, and Cost relate to Moore's Law are discussed in this 2004 conversation with Sunlin Chou, who was then Senior VP and GM, Technology & Manufacturing Group at Intel. Sunlin discusses how managing these parameters has evolved over time. As semiconductor chips get larger with more transistors it would seem that they would consume more power. Learn why this is not the case here. Topics covered include: How leakage currents can rise faster than drive currents as transistors get smaller. Where the power is being consumed in system. The new issues that were emerging as semiconductors crossed the 100nm barrier.