The Rise of ASML

Summary : Martin van den Brink, employee number 1 at ASML, describes what it's been like to take on Japan's giants and win.
Annexure :

Martin van den Brink, employee number 1 at ASML, describes what it’s been like to take on Japan’s giants and win. ASML has been at the forefront of the productivity revolution. Moreover, they were at the forefront of Europe’s Hi-Tech turnaround. Find out how this small company, from a small country that is below sea level, climbed the highest peaks of Hi-Tech. Find out what the critical decisions were and how they were made.

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