Keys to Success

Summary : In the final installment of this three-part interview, Jim Morgan expands on the strategies that made AMAT the successful company it is today. Topics covered include why perseverance works; balancing Kaizen method with Leap-Frogging; the core values and
Annexure :

Jim Morgan easily ranks among the best of the world's great business leaders. He turned Applied Materials around and led it to become the world's largest semiconductor equipment company -- a market so cyclical that it has chased off many great leaders from other industries. Jim's track record at Applied Materials includes growing it from the tens to the billions of dollars and from financial basket case to systematically profitable -- while capturing some of the highest levels of market and global penetration anyone has ever achieved. His industry leadership and vision led directly to him being honored with the National Medal of Technology in 1996.

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