Summary : Ed Segal was honored for his establishment of a global representative organization that made it possible for small companies to serve customers effectively on an international basis.
Ed Segal was honored for his establishment of a global representative organization that made it possible for small companies to serve customers effectively on an international basis.
SEMI's Sales & Marketing Excellence Award
SEMI's Sales & Marketing Excellence Award is our industry’s highest honor for excellence in sales and marketing. The award was established by SEMI in remembrance of our industry’s greatest marketing professional, Bob Graham, after he passed away in 1998. He believed that the sole purpose of sales and marketing was to serve the customer by keeping product offerings and development focused on customer need. The award is presented annually to recognize individuals for their outstanding achievement in the establishment of marketing and sales programs that created lasting value for customers of the semiconductor equipment and materials industry. This section of VLSI Research’s web site honors these individuals with an archive that chronicles their achievements and documents the lessons they learned for all posterity.
