Building a Global Position

Summary : The second part of this three-part interview covers Applied Materials in the 1980s and its transformation into a global company. Jim Morgan talks about Japan, the Rule of Three, SEMI, and his vision of a global industry.

Jim Morgan easily ranks among the best of the world's great business leaders. He turned Applied Materials around and led it to become the world's largest semiconductor equipment company -- a market so cyclical that it has chased off many great leaders from other industries. Jim's track record at Applied Materials includes growing it from the tens to the billions of dollars and from financial basket case to systematically profitable -- while capturing some of the highest levels of market and global penetration anyone has ever achieved. His industry leadership and vision led directly to him being honored with the National Medal of Technology in 1996.

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