Building Applied Materials into a Multi-Product Company

Summary : Dan Maydan talks about how Applied Materials built it into a multi-billion dollar, multi-product company

Dan Maydan talks about the early days of turning Applied Materials into a technology company, then how they built it into a multi-billion dollar, multi-product company, and finally he gives his tips about how to be successful running a technology company in the lessons learned section. He discloses how to successfully enter a market without your corporate antibodies killing it off; his three step method for product introduction; and much more.

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