Taking on the World

Summary : Charlie was an instrumental part of beating Japan at its own game: manufacturing.

Charlie was an instrumental part of beating Japan at its own game: manufacturing. Find out about where he really learned to run a company as he turned National Semiconductor around. Then, how the growing awareness of Japan turned from dealing with unfairness in trade to dealing with America’s poorly evolved manufacturing ability. He talks about how the SIA was successful where others failed and why SEMATECH was such a groundbreaking idea.

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