Shoichiro Yoshida

Summary : Shoichiro Yoshida took Nikon from being an OEM supplier to being one the world’s most respected semiconductor equipment companies

Shoichiro Yoshida (1993) took Nikon from being an OEM supplier to being one the world’s most respected semiconductor equipment companies

  • He successfully leveraged Nikon's reputation for quality and reliability in the camera business into a similar reputation for its steppers
  • He ushered in a new era in which quality and reliability would become primary decision factors in equipment selection
  • They were the first to deliver leading-edge lithography tools that could be installed and turned-on without any hick-ups

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