Martin van den Brink

Summary : Martin van den Brink is a master of hi-tech marketing and development, competing on raw intellect and out-thinking the competition at every step

Martin van den Brink (2006) is a master of hi-tech marketing and development, competing on raw intellect and out-thinking the competition at every step

  • A modern day MacArthur, he brilliantly finds ways to leap over the competition’s strongholds, turning strengths into weaknesses--he made fighting the Japanese look easy
  • His real break came in the late eighties, when customers clamored to skip i-line and jump to DUV
  • Martin and the team at ASML didn’t take the bait and developed i-line instead
    • They risked all betting that customers were wrong
    • The bet paid off and they took the lead while everyone else back-tracked
  • He insisted customers put skin in the game with 157nm and pay for development tools
  • Doing the same with immersion took them from behind to the lead as well

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